Jeevika
जीविका
Mobile App
Empowering Street Vendors, Protecting Their Rights
MY ROLE
As a UX Designer, I was responsible for creating a user-friendly mobile app for street vendors, specifically catering to the needs of semi-literate and illiterate users.
Key responsibilities:
Thoroughly analyzed the primary research conducted with street vendors to understand their specific needs and challenges.
Designed the app interface with a focus on simplicity, clarity, and accessibility, considering the needs of semi-literate and illiterate users.
Incorporated a text-to-speech feature to enable users to listen to information rather than read it.
Utilized bold colors and a visually appealing design to enhance clarity and engagement.
Developed the app in both Hindi and English, ensuring that it could be easily adapted to other local languages.
Designed a scalable interface to accommodate changes in language strings without requiring extensive modifications.
Incorporated an easy-to-use SOS button for emergency situations.
Collaborated closely with developers to ensure the accurate implementation of design specifications and provide necessary assets.
Successfully created a mobile app that empowers street vendors by providing them with essential tools and resources.
TIMELINE
April 2022 - June 2022
TEAM
Product Manager (Jeevika) - Sankriti Shree
Product Manager (Peepal Design)- Siddhant Jha
UX Designer - Prashant Kumar
COLLABORATION WITH
Stakeholders
Project Managers
Developers
TOOLS
Figma - Design
Illustrations - Illustrator
Micro Interaction - After Effect + LottieFiles
Basecamp - Project Management
Executive Summary
Centre for Civil Society (CCS) was established in August 1997 with the goal of advocating for choice, accountability, and prosperity through market-based solutions. In its 25 years of existence, CCS has established a strong presence in the policy space and has made significant contributions towards promoting market-based solutions to social and economic problems.
Challenge
Designing a user experience that adapts to local languages, accommodates low literacy levels, encourages app usage, and ensures scalability to effectively support street vendors.
Our app faces significant challenges in adapting to local languages, addressing low literacy rates, encouraging user adoption, and ensuring scalability. To successfully break these barriers, we must prioritise localisation efforts, design with low literacy users in mind, implement effective engagement strategies, and build a scalable infrastructure. By conquering these challenges, we can create an inclusive and widely embraced app, empowering street vendors and maximising its impact across diverse communities.
High level goal
To assist street vendors while also gathering evidence of malpractices through report generation, enabling better advocacy and support for their rights, and addressing systemic issues.
Alignment Workshop
Workshop Expectations
To achieve consensus among all the stakeholders.
Understand the long-term and short-term business goals,
Gather existing knowledge about the CCS process.
Find current and expected user segments and create personas.
Product Goals
Vendor Harassment Data Bank
Establishing a repository to document incidents of vendor harassment for evidential purposes.
Quick, Easy and Free Legal Aid
Providing a platform for street vendors to easily access legal support.
Case Follow-Up
Enabling vendors to track their cases and receive updates.
Vendor Stories
Creating a space for vendors to share their experiences and raise awareness.
Chat Feature
Facilitating communication between vendors from different associations.
Vendor Network
Building a community of street vendors to empower and support each other.
2000 Active App Users
A target number of active users for the platform.
Geo-Tagging
Implementing a feature to identify the location of street vendors.
Emergency Support Mechanism
Offering an option for street vendors without smartphones to access support through a toll-free number.
Success Measures
Reduction in cases of harassment by 60%
chieving a significant decrease in the number of incidents of harassment within two years.
2000 Active Users
Reaching the target number of active users for the platform.
Accountability in public officials
Increasing accountability for public officials in addressing vendor harassment cases.
Vendor-Initiated Cases
Increasing the number of cases initiated by street vendors.
Impact on Vendor’s Life:
Improving the quality of life for street vendors due to reduced harassment.
High Number of Success Stories:
Encouraging a high number of vendor success stories shared on the platform to raise awareness and empower others.
80% of Vendors Geo-Tagged:
Accurately identifying a significant portion of street vendors by location.
Successful Claim of Vending Spot:
Increasing the number of street vendors who successfully claim their vending spots.
SVs without smartphones/illiterate can raise concerns
Enabling street vendors without smartphones or who are illiterate to access support through the platform.
Effective Implementation of 2014 Act
Ensuring the effective implementation and enforcement of the 2014 Street Vendors (Protection of Livelihood and Regulation of Street Vending) Act.
Scope
Mobile Application
Developing a mobile app called “Jeevika” as a digital solution.
Legal Rights Awareness
Helping street vendors understand their legal rights.
Legal Assistance
Providing legal support through collaboration with law students and lawyers.
Emergency Assistance
Offering emergency support through SOS services.
Geo-Tagging
Implementing a feature to accurately identify the location of street vendors.
Verification of Property Rights
Streamlining the verification process for property rights.
Monitoring and Acting on Harassment
Enhancing the ability to monitor and respond to incidents of harassment.
Connecting Vendor Organisations
Creating a common platform to connect various street vendor organisations.
Ecosystem Mapping
Benchmarking Study
User Segments
Creation of Proto-Persona
The personas encompassed the goals, pain points, fears, and aspirations of the two primary user types. This enabled us to empathize with the users and generate effective ideas.
Value Effort Mapping
Value Effort Mapping
Finalizing features on the basis of value addition and effort
We listed all the features derived from the “How might we” questions and mapped them against the time required for development and planning, considering the value they create at a market level.
Information Architecture
Information Architecture
It is designed to organize and categorize information in order to improve usability, findability, and enhance the overall user experience within the system.
Ideation
Wireframes
Wireframes were created to provide stakeholders with a foundational structure of the design and gather feedback before progressing to the visual design phase.
Design System
Design Language
A clear and intuitive visual approach for effortless app navigation. Colourful pastel palette, with simplicity and accessibility in mind.
Design System
It is designed to organize and categorize information in order to improve usability and enhance the overall user experience within the system.
Key Screens
Outcome
A high-fidelity prototype was developed for each flow, incorporating the brand color palette and considering usability factors. This prototype provides a convenient way for users to learn and engage with the product.
नमस्ते
Jeevika empowers Street Vendors by providing them with free legal aid services contrast
जीविका स्ट्रीट वेंडरों को सशक्त बनाती है
आपातकालीन सहायता
With Jeevika's SOS button, you can quickly and easily connect with emergency services during critical situations.
Get help when you need it most
कभी भी अकेला महसूस न करें
